All Mercedes-Benz owners are invited to drive into Beaulieu and park up in the museum grounds on Sunday 10th August 2025 for a superb day out for owners and enthusiasts.
From custom G Classes restored SSKs and even the odd SL190, Beaulieu’s Simply Mercedes provides a great opportunity to admire a stunning range of vehicles.
All participants have the opportunity to be chosen as the winner of the People’s Choice Award, selected by public vote. Prizes will be awarded to the winner and runners-up.
TICKETS & PRICES
Participants: Participant prices are only valid if arriving in a Mercedes and displaying a vehicle within the event. They are not valid for those arriving on foot and must be for persons arriving in the display vehicle. Entry in your vehicle is from 9.30am via the main Beaulieu entrance.
Please note, participant tickets are per person and enough tickets must be purchased to cover all the occupants of a vehicle. Participant tickets are not valid for additional persons not arriving in a relevant vehicle. Tickets cannot be used across multiple vehicles so if you’re coming with friends please ensure you make separate orders.
Visitors: Don’t own a Mercedes? You can still come and enjoy this event as a visitor. Purchase tickets in advance or on the day from Visitor Reception. Entry for visitors is from 10am via Visitor Reception.
| Adult | Child* | |
| Participants – Earlybird On sale until 2pm on 28th February | £15.00 | £8.00 |
| Participants – Advance On sale from 2pm on 28th February to 2pm on 25th July | £16.80 | £8.50 |
| Participants – Standard On sale from 2pm on 25th July to 2pm on 10th August | £18.50 | £9.00 |
| Visitors | Normal admission applies. | Normal admission applies |
*Children under 5 require a ticket, this can be booked online free of charge when booking your adult tickets. Child prices apply to children aged 5 – 16 inclusive. Under 5s go free.
Participant and visitor tickets will include entrance to the rest of the Beaulieu attraction, including the National Motor Museum, Palace House, Little Beaulieu, Beaulieu Abbey and its grounds and gardens
You will not receive a pdf attachment with your email, as your tickets are included within the email sent to you. If you “Download all pictures” within the email, you will see your unique barcode which will be scanned upon arrival.
Complimentary carer tickets are available for participants if required, please complete your order online for your participant tickets and email us on events@beaulieu.co.uk with your booking reference and we can add a carer onto your booking for you. Proof of eligibility is required in conjunction with all carer tickets, such as Compass Cards, PIP Letters or Blue Badges. Please note, there’s is no further discount for concessionary tickets as participant tickets are already discounted from our general admission tickets.
VEHICLE ENTRY
Entry with your Mercedes is from 9.30am – 2pm.
Please make sure you have printed or downloaded your ticket (as signal can be limited on site) ready to be scanned on arrival.
Please do not arrive early for our Simply rallies as no facilities will be open prior to 9.30am.
Cars cannot leave and re-enter the grounds for the Simply rallies.
People’s Choice Awards
The People’s Choice Award will take place at 2pm on the arena where the top 3 cars, as voted for by the public, will receive prizes.
To vote for your favourite car make sure to head to the voting station by the arena. Voting closes at 1pm. Winners must be with their vehicle at 1.30pm to be notified of winning.
BRING THE CLUB!
We will be accepting club bookings again in 2025, if you wish to reserve an area for your club to park together within the event then please email events@beaulieu.co.uk with the following information:
- Club Name
- Club Organiser
- Club Organiser contact details (telephone number and email address)
- Expected number of vehicles (clubs must reach a minimum of 10 vehicles to qualify for a club stand, final numbers required 2 weeks prior to event)
- Any special requests/requirements
Please note, club spaces are only reserved until 10.30am, after which the area will be used for general participant parking. Club bookings must be received at least 2 weeks in advance of the event in order to reserve a dedicated parking area.
COMING WITH FRIENDS
If you wish to park up alongside your friends, you must all arrive together with individual tickets as we are unable to reserve adjacent spaces for later arrivals.
Only one e-ticket is produced per order, this will only cover participants arriving in one vehicle. If you are being joined by friends in separate vehicles, please ensure you make separate orders.
Exhibit with us
Join us as an exhibitor at this Simply event to showcase your products to an audience of motoring enthusiasts!
Stand spaces are 4m front by 5m depth and include 1 vehicle pass and 2 entrance wristbands. All items, including gazebos and vehicles, must fit within your stand space*. Multiple stands can be purchased to create a larger stand space if needed. All bookings must be received by 2pm the Friday before the event.
To exhibit at this event, please download and complete the booking form and email events@beaulieu.co.uk.
For terms and conditions click here and for FAQs click here.
*Parking is available a short distance from the stand space for any vehicles/trailers that do not fit within the space. Stand spaces are adjacent to stallholders with a 1m gap between stalls, as such, please ensure you are able to drive into the space if the vehicle is to remain on site as we cannot guarantee your exact stand position.
DRIVING IN THE NEW FOREST
We are very lucky to be located in the heart of the New Forest, however this does offer up some unique hazards on the roads that require extra care as detailed in the Highway Code.
Please drive carefully and responsibly when attending our events and be aware of free-roaming animals and cyclists on the roads.
Due to the close proximity of our neighbours, please be respectful when entering and leaving the event.
KEEP IN TOUCH
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Watch the video
This video contains footage from a previous Simply Mercedes.
What a great event! And the weather to match.