Custom and American Show
We are delighted to announce the return of the Custom and American Show in 2027.
With hundreds of cool American motors, colourful custom cars and bikes, live music and hip entertainment, this is a family show not to be missed!
Held in association with the Solent Renegades club, and celebrating the truly individual creations of the motoring world, the Custom and American Show is a summer’s day out that is too good to be missed!
This family friendly event is the perfect day out for Father’s Day. As well as all the incredible vehicles, visitors can enjoy great live entertainment, a fairground and face painting and glitter tattoos for all the family.
The Custom and American Show is proud to be sponsored by Illinois Route 66. As this year marks 100 years of Route 66 we’re delighted they were able to join us at this year's show.
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![Cars Entering The Custom And American Show]()
Cars Entering The Custom And American Show -
![Cars Joining The Display At The Custom And American Show (1)]()
Cars Joining The Display At The Custom And American Show (1) -
![The Custom And American Show At Beaulieu]()
The Custom And American Show At Beaulieu -
![Transformers At The Custom And American Show]()
Transformers At The Custom And American Show -
![Cars On Display At The Custom And American Show]()
Cars On Display At The Custom And American Show -
![Herbie On Display At The Custom And American Show]()
Herbie On Display At The Custom And American Show -
![Dodgems At The Custom And American Show]()
Dodgems At The Custom And American Show -
![Dolly Parton Tribute Singer At The Custom And American Show]()
Dolly Parton Tribute Singer At The Custom And American Show
Amazing vehicles
A stunning display of American motors are always at the heart of this amazing show. From classic Camaros to modern Mustangs, did you spot your dream car? Add to that a jaw-dropping line-up of custom cars, bikes and trikes, plus hot rods, this year's line-up was truly diverse!
Once again, we showcased a display of iconic cars from film and television that visitors could recognise. Included in the line-up was Scooby Doo’s Mystery Machine, KITT from Knight Rider, a Delorean Time Machine from Back to the Future, Herbie, an Austin Powers tribute car and the Dodge Monaco 350 from The Blues Brothers.
Andy Saunders
Custom car builder and Custom & American Show Ambassador Andy Saunders returned with a selection of his unique creations.
Visitors could see Andy’s latest creation, Daroo 1/3, which was first unveiled at last year’s event, along with the latest updates to Tetanus and Maxime Xavier’s Sundancer.
Live Entertainment
As always, live music brought the buzz to the show! This year we were thrilled to welcome Dorset-based, country- and folk-infused band Route 66, alongside the ultimate crowd-pleaser, Craig Jefferson’s Elvis tribute act. Plus, new for 2026 and making their debut at the show Carrie-Anne took to the stage with her Dolly Parton Tribute act.
Adding even more excitement, Resolution Dance Company returned with their high-energy, American-style cheerleading performances.
Prize Giving
A fantastic selection of awards were presented throughout the day, including The People’s Best in Show, The Solent Renegades Choice, the Brian Ackland Memorial Award, and the Andy Saunders Award. Plus, showgoers could vote for their favourite vehicle in the People’s Best in Show Award!
We also hosted a special Father’s Day Prize Draw, with one lucky winner chosen at random.
The prize-giving ceremony took place at 3.30pm in the Arena. We’re proud to be sponsored by Vibrant Forest Brewery, the official Awards and Prize-Giving Sponsor.
Feature Cars & Photo opportunities
Fancy meeting the stars? Tribute acts Elvis Presley and Dolly Parton stepped off the stage for photos with the crowds.
This year, The Flintmobile from the classic 1960s cartoon The Flintstones made its debut alongside the iconic, high-tech, and heavily armoured Batmobile 66 from the Batman franchise.
Visitors could also get a snap a shot in the giant deckchair, rounding out the selection of fun and memorable photo opportunities.
We’d love to see your favourite moments: share your photos from the event using #customandamerican!
Face Painting & Glitter Tattoos
Visitors could get photo-ready and add a splash of colour to their day with our free face painting, perfect for all the family!
Plus, our talented glitter artists were offering a dazzling glitter tattoo, free of charge.
UK Country Hat Bar – A Custom Cowboy Hat Experience*
Rev up your style at The Hat Bar, where Americana spirit and creativity collide!
Showgoers could stop by their bar and design their own one-of-a-kind cowboy hat – the perfect complement to all things red, white, and blue. Visitors could choose from a curated selection of wraps, bands, and accessories to craft a hat that’s uniquely theirs.
Their friendly Hat Bar team were there to help customise every detail and capture those photo-worthy moments along the way.
Transformers Display Meet the walking, Talking Transformers!
Back by popular demand, this year’s world-first display featured the much-loved and slightly scary walking and talking robots! Visitors could get up close to Bumblebee, Vintage Bumblebee from the recent Bumblebee movie, Jazz, and Barricade, the menacing Decepticon police car. Plus, the full-size Optimus Prime truck, an absolute showstopper for fans of all ages!
Ghost Busters
The Ghostbusters made an appearance! Visitors could check out the iconic Ecto-1 on display fully equipped with ghost-catching gear and proton packs, plus traps with ESP experience for visitors to test their extra sensory abilities. The Ghostbusters were patrolling the event throughout the day, along with the infamous Slimer and the legendary hotdog cart.
TICKETS & PRICES
VISITOR TICKETS
Please see our ticket prices for both visitors and participants for The Custom and American Show below. Tickets include entry to the event as well as all the Beaulieu attractions, including the National Motor Museum.
Please note that Gift Aid and Donation annual passes cannot be used at The Custom and American Show.
| Type | Advance | Standard |
|---|---|---|
| Adult | TBC | TBC |
| Child* (Age 4-16) | TBC | TBC |
| Family** | TBC | TBC |
| Adult with Disability | TBC | TBC |
| Child* with Disability | TBC | TBC |
| Carer | FREE | FREE |
*Children under 4 require a ticket, this can be booked online free of charge when booking your adult tickets.
** Family price based on 1 Adult and 3 Children. Family can be maximum of 2 Adults + 4 Children.
Complimentary carer tickets are available where required, please complete your order online where you will be able to add a carer to your booking. Proof of eligibility is required in conjunction with all carer tickets, such as Compass Cards, PIP Letters or Blue Badges.
Participant Tickets
Participant prices are only valid if arriving in a qualifying vehicle and taking part in the event. They are not valid for those arriving on foot.
Cars cannot leave and re-enter the grounds for the event without a further fee being paid to cover all occupants.
| Type | Advance | Standard |
|---|---|---|
| Adult | TBC | TBC |
| Child* (Age 4-16) | TBC | TBC |
| Carer | FREE | FREE |
*Children under 4 require a ticket, this can be booked online free of charge when booking your adult tickets.
ADDITIONAL INFO
Participant and visitor tickets will include entrance to the rest of the Beaulieu attraction, including the National Motor Museum, Palace House, Little Beaulieu, Beaulieu Abbey and its grounds and gardens
Complimentary carer tickets are available for participants if required, please complete your order online for your participant tickets and email us on [email protected] with your booking reference and we can email a carer ticket to you.
Proof of eligibility is required in conjunction with all carer tickets, such as Compass Cards, PIP Letters or Blue Badges. Please note, there’s is no further discount for concessionary tickets as participant tickets are already discounted from our general admission tickets.
Exhibit with us
Would you like to exhibit at the Custom and American show? Don’t miss this opportunity to exhibit to thousands of visitors and participants. Find out more by checking out our exhibitors tab.
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![Fairground Rides At The Custom And American Show]()
Fairground Rides*
Fairground rides were once again available for all ages at this year’s show.
Visitors could take to the driving seat on the Dodgems! Our smaller visitors could also enjoy taking the wheel on the toy set carousel.
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![Mini Monster Trucks At The Custom And American Show]()
Mini Monster Trucks*
Visitors could immerse themselves in a slice of true americana with a one-of-a-kind mini monster truck driving experience for all the family. Showgoers could test their diving skills around the course as they got a taste of what it’s like to pilot a monster truck in these pocket-sized replicas.
No age restrictions but any rider under 1.14m must be accompanied by an adult.
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![Rodeo Bull At The Custom And American Show]()
Rodeo Bull*
Think you’ve got what it takes to be a cowboy? Showgoers could saddle up and test their rodeo skills on our Rodeo Bull to see who can hang on the longest!
Minimum height restrictions of 1.2m apply.
*Additional charges apply
Participants
Bring your custom or American vehicle and soak up the atmosphere alongside the hundreds of vehicles on display. Custom motorcycles are also welcome!
Bring along your pride-and-joy for a Father’s Day to remember, with plenty of cars to see, live entertainment to enjoy and plenty of opportunities to get dancing! You’re sure of a fantastic day here at Beaulieu.
Can I bring my Vehicle?
This event welcomes all custom cars, American vehicles and custom motorcycles.
To be included in the display, vehicles should feature visible customisation. Please note that performance enhancements or internal modifications alone won’t be sufficient.
If you’re unsure whether your vehicle qualifies, we’re happy to help – just email [email protected] with a few details and a photo of your vehicle.
All vehicle entries are assessed at the organisers’ discretion, and in some cases an upgrade may be required on the day if a vehicle does not meet the display criteria.
Prize Giving
A fantastic selection of awards will be presented throughout the day, including The People’s Best in Show, The Solent Renegades Choice, the Brian Ackland Memorial Award, and the Andy Saunders Award. Don’t forget to have your say, make sure you cast your vote for your favourite car in the People’s Best in Show Award!
The prize-giving ceremony takes place at 3.30pm in the Arena, so be sure to stick around, you could be heading home with one of the trophies! We’re proud to be sponsored by Vibrant Forest Brewery, the official Awards and Prize-Giving Sponsor.
Participant Camping
Why not make a weekend of it by joining our dedicated Custom and American Show camping area? Participants are welcome to camp the night before the event, whether you’re bringing a vehicle and tent, or a vehicle with a caravan, motorhome or trailer. On show day, participant vehicles can then be moved into the show areas.
Camping units can be purchased alongside participant tickets, with access to the camping area available from 4pm on Saturday.
Camping can be added when purchasing your participant tickets, or bought on arrival on Saturday afternoon from 4pm. If you’ve already secured your participant tickets and would like to add camping, simply use the link below.
VEHICLE ENTRY
Entry with your participating vehicle is from 8.30am – 2pm.
Please make sure you have printed or downloaded your ticket(s) (as signal can be limited on site) ready to be scanned on arrival.
Where possible, participants are asked to arrive prior to 10am when the event opens to visitors.
Cars cannot leave and re-enter the grounds for the Custom and American Show.
BRING THE CLUB!
If you wish to reserve an area for your club to park together within the event then please email [email protected] with the following information:
- Club Name
- Club Organiser
- Club Organiser contact details (telephone number and email address)
- Expected number of vehicles (final numbers required 2 weeks prior)
- Any special requests/requirements
Please note, club spaces are only reserved until 10am, after which the area will be used for general participant parking. Club bookings must be received at least 2 weeks in advance of the event in order to reserve a dedicated parking area.
COMING WITH FRIENDS
If you wish to park up alongside your friends, you must all arrive together with individual e-tickets as we are unable to reserve adjacent spaces for later arrivals.
As we capture advance vehicle information, we do ask that you make separate orders for persons attending in different vehicles where possible.
Tickets are produced per person within an order so if you have already made a booking, please separate your tickets across the relevant vehicles prior to arrival.
Participant Tickets
Participant prices are only valid if arriving in a qualifying vehicle and taking part in the event. They are not valid for those arriving on foot.
Cars cannot leave and re-enter the grounds for the event without a further fee being paid to cover all occupants.
| Type | Advance | Standard |
|---|---|---|
| Adult | TBC | TBC |
| Child* (Age 4-16) | TBC | TBC |
| Carer | FREE | FREE |
Would you like to exhibit at the Custom and American show?
Don’t miss this opportunity to exhibit to thousands of visitors and participants, capacity limits apply so book early to avoid disappointment.
Stand spaces are 5m front by 7m depth and include 1 vehicle pass and 2 entrance wristbands. All items, including gazebos and vehicles, must fit within your stand space*. Multiple stands can be purchased to create a larger stand space if needed, with the depth of the space always staying at 7m. All bookings must be received by the end of Wednesday the week of the event.
Entry for set-up will be available from 2pm on the Saturday. Camping on Saturday night is included as part of your booking, please let us know if you will be arriving on Saturday and camping onsite. Entry on Sunday (the day of the show) for trade set up will be from 7am and all vehicles not positioned within your stand space will need to be removed to the Exhibitors Camping area by 9am in readiness for the public opening at 9.30am. Please note display vehicles can arrive from 8.30am on Sunday.
To exhibit at this event, please download and complete the booking form and email [email protected]. The booking form is not currently available for 2027.
For terms and conditions, please click here and for FAQs click here.
*Parking is available a short distance from the stand space for any vehicles/trailers that do not fit within the space. Stand spaces are adjacent to stallholders with a 1m gap between stalls, as such, please ensure you are able to drive into the space if the vehicle is to remain on site as we cannot guarantee your exact stand position.
We’ve answered some of your most common questions to help you plan your visit to the Custom and American Show. Can’t find the answer to your query here? You can contact the events team via email or call them on 01590 614614.
FREQUENTLY ASKED QUESTIONS – visitors
FREQUENTLY ASKED QUESTIONS – participants
Your tickets also include entry into all of the Beaulieu Attraction, please also visit our Attraction FAQ’s which may help answer your query about visiting Beaulieu.
Are you a journalist, blogger or vlogger? We’d love to hear from you. Complete an application form below to be considered for exclusive media access.
If you are successful, you will receive complimentary access to the Custom and American Show which includes entry to all of the Beaulieu attraction. All we ask in return is for you to showcase the event via your own media channels.
Please note: Media Access will not give you special permissions to access prohibited areas within the event.
Please note: We are not currently taking applications for the Custom and American Show media access for 2027.
KEEP IN TOUCH
For updates on this event and others like it, follow us on our Facebook, Instagram and Twitter pages, or join our mailing list to receive our monthly e-newsletters and more.
DON’T FORGET…
As well as being an opportunity to browse hundreds of stalls and stands, there is also the opportunity to enjoy all that Beaulieu has to offer… Your entry will include admission to all the Beaulieu attractions including the National Motor Museum, Palace House, Beaulieu Abbey and more.
DRIVING IN THE NEW FOREST
We are very lucky to be located in the heart of the New Forest, however this does offer up some unique hazards on the roads that require extra care as detailed in the Highway Code.
Please drive carefully and responsibly when attending our events and be aware of free-roaming animals and cyclists on the roads.
Due to the close proximity of our neighbours, please be respectful when entering and leaving the event.
WATCH THE VIDEO
This video contains footage from a previous Custom and American Show.
PARTNERS AND SPONSORS
